Collection: Scion

       Scion, a division of Toyota Motor Corporation, was introduced in 2003 as a brand targeted towards younger consumers seeking affordable yet stylish and customizable vehicles. With a focus on innovation, personalization, and a unique buying experience, Scion quickly gained popularity among millennials and entry-level car buyers.

One of Scion's key strategies was the "pure price" model, which offered transparent pricing without haggling, making the buying process more straightforward for customers. The brand also emphasized customization options, allowing buyers to personalize their vehicles with a range of accessories and modifications.

Scion's lineup included compact cars like the Scion xA, xB, and tC, as well as later additions such as the Scion FR-S (later rebranded as the Toyota 86). These models were known for their distinctive designs, fuel efficiency, and affordable price points, making them attractive choices for young drivers and urban commuters.

Despite initial success, Scion faced challenges in the market, including changing consumer preferences and a shift towards SUVs and crossovers. In 2016, Toyota announced the discontinuation of the Scion brand, integrating some of its models into the Toyota lineup.

Although short-lived, Scion left a lasting impact on the automotive industry, particularly in terms of marketing to younger demographics, offering customizable vehicles, and experimenting with innovative sales strategies. Many of its concepts and ideas continue to influence Toyota's approach to vehicle design and marketing today.