Collection: Audi Keys

Audi’s history dates back to 1909 when German engineer August Horch founded the company after leaving his first car venture, Horch & Cie. Since “Horch” means “listen” in German, he translated it into Latin—Audi—to create the new brand name. In 1932, Audi merged with three other automakers—DKW, Horch, and Wanderer—to form Auto Union, symbolized by the four interlinked rings still used in Audi’s logo today. After World War II, the company rebuilt itself and reemerged as Audi NSU Auto Union AG in 1969 under Volkswagen’s ownership. Throughout the late 20th and early 21st centuries, Audi became known for combining luxury with innovation, pioneering technologies like quattro all-wheel drive and advanced engineering that helped define modern German automotive excellence.